Budget carrier AirAsia will introduce an electronic point of sales (ePos) system in the next eight months to allow passengers to make food and beverage (F & B) orders and payments online during flights.
AirAsia group chief executive officer Tan Sri Tony Fernandes said the ePos system could be accessed through the on board WiFi service, roKKi, and this was a part of the airlines digitalisation efforts at creating better, more innovative inflight offerings.
“It is opposed to just pushing the food trolley, and will help us serve customers faster and efficiently with them making orders from their smart phones,” he told the media at the AirAsia Santan Food Festival in Sepang on Monday.
Fernandes said since the roKKi Wi-Fi service was launched in 2014, about 6% of passengers on board had used it.
On the Santan Food Festival, he said AirAsia had collaborated with about 50 Asean F & B enterprises in offering the meals from across the region.
“What we are doing is bringing the wonderful flavour of Asean into Santan to create a unique food experience, with the vision of replicating the on-ground gourmet experience on board flights,” he added.
He said the company was also exploring the use of green packaging and an inflight coffee trolley to enable freshly brewed coffee to be served on board flights.