US brand Ashley Furniture Home Store has opened in Penang, at Gurney Paragon Mall.
The 870 sqm home furnishing outlet offers such items as bedding, mattresses, dining tables, dinnerware, lighting, sofa sets, recliner chairs and accessories.
Featured are signature Ashley Lifestyle collections themed Vintage Casual, Urbanology, New Traditions, Contemporary Living and Family Spaces.
“Our team is trained to offer customer service inspired by American charm and hospitality,” says founder/MD Ching Kok Cheong of Hauslife Furniture, the sole Malaysian licensee for Ashley Furniture, which has more than 695 locations globally.
Founded in Chicago in 1945, the company is the exclusive provider of products from Ashley Furniture Industries, the largest furniture manufacturer in North America.
Penang’s outlet is the third in Malaysia following stores at Citta Mall and Bangi Sentral in the Klang Valley, which opened in 2015 and last year respectively.
Ashley Furniture VP of sales for Asia Robin Lim sees the region as a key growth area following expansion into the markets in India and Brunei.
Two more stores are planned to open in Malaysia this year, with a total of eight stores expected by 2022.
For the Penang store’s official opening, VIPs took part in a ribbon-cutting ceremony following a drumming and lion-dance performance.