Ayala Malls has teamed up with ride-sharing service Uber to improve access to its newest mall, and may expand the service to the rest of its empire.
Initially, Ayala Malls the 30th is teaming with carpool service UberHop, which offers fixed-rate ride shares for people heading in the same direction during rush hour.
For a flat rate, people going to and coming from Ayala Malls the 30th in Ortigas will be linked to the business hubs of Makati City and Bonifacio Global City on weekdays.
“The beauty of this is that it brings six to eight people together who would have otherwise taken their own cars from Makati and back, so that’s about six fewer cars on the road during rush hour,” says Uber Philippines communications head Cat Avelino.
The test program may eventually lead to UberHop and other services being used by more Ayala malls.
“Definitely we hope this will be the first of many more partnerships with Ayala. Ayala has more than 40 malls in Metro Manila and around the Philippines, so we’re definitely open to extending the benefit people get from ride-sharing,” says Avelino.
The partnership ties in to Ayala’s Easy Ride project, which aims to give customers convenient access to various modes of public transport to and from its malls.
“The real value-add of Uber is that it can direct where the drop-off and pick-up points are, and that really helps with the flow, the customer experience and our traffic,” says Ayala Malls the 30th GM Mariana Zobel de Ayala.