Bacardi Global Travel Retail is running a major Chinese New Year (CNY) campaign at 11 airport and border crossing locations in six countries across the Asia Pacific region, in a three-month campaign running to March.
Highly prominent CNY branded activations are now running at airport locations such as: Shanghai and Beijing airports with Sunrise; at Sydney with Heinemann; at Brisbane and Perth airports with JR/Duty Free; at Kuala Lumpur with Eraman and Heinemann; at Seoul with Lotte and Shilla; with Flemingo in Colombo Sri Lanka; Lo Wu and Lok Ma Chau with Anway and Zhuhai land border crossing with Cheer Signal.
Part of the campaign involves the offering shoppers the chance to win a range of prizes. Shoppers spending a certain amount (location specific) on Dewar’s whiskies and single malts are invited to try their luck in an Instant Win Lucky Dip by selecting a lucky red envelope to reveal their prize.
Prizes range from travel-size bottles of spirits in the Bacardi portfolio, travel accessories and top prizes of an Apple Watch or Apple iPhone 7 Gold 32GB (location specific).
The campaign focuses on the Dewar’s blends portfolio and its single malts Craigellachie, Aberfeldy, Royal Brackla, Glen Deveron and Aultmore as well as Baron Otard cognac.
BENEDICTINE DOM AT CHANGI AIRPORT
In addition Benedictine Dom is a key focus with DFS at Singapore Changi with an exclusive, limited edition ‘Good Luck’ gift tin. Sampling is also being made available.
Vinay Golikeri, Regional Director Asia Pacific, Middle East and Africa, Bacardi Global Travel Retail comments: “We want to make the Chinese New Year period our biggest yet with this shopper engagement campaign across key airports and border crossings in the region.
“We are focusing on encouraging Chinese travellers to try our brands, especially with our premium whisky portfolio. The extended New Year period is a prime opportunity to engage and connect our brands.”
A customer digs for buried envelopes at Kuala Lumpur Airport.