In a world first, Carrefour Taiwan has launched the supermarket’s first digital voucher service.
Carrefour Ticket Xpress enables both retail and mobile payments, and was launched jointly with international payment service Edenred.
Partners in Taiwan include banks as well as loyalty and employee benefit programs. The vouchers can be distributed, managed and redeemed easily via mobile devices. It offers mobile payments for Carrefour’s consumers in Taiwan, and the company plans to roll out the service in other countries.
In Taiwan the service partners include 113, Cathay United Bank, Chunghwa Telecom online mall, CTBC Bank, E.Sun Bank, Hua Nan Commercial Bank, JihSun Bank, MyCard, PayEasy, Ta Chong Commercial Bank, Taishin Bank and Tree Mall.
Consumers can use reward points to have Carrefour Ticket Xpress vouchers delivered directly to their mobile device, and cash them in by scanning the barcode at any of 87 Carrefour stores in Taiwan.
Carrefour Taiwan has also updated its mobile app with the “reward wallet”, an in-app Carrefour Ticket Xpress gift catalog for CTBC and E.Sun credit card holders. An “e-voucher clip” feature is also available for consumers to manage vouchers received outside the app.