Watch brand Casio G-Shock Thailand has opened a store in CentralWorld Bangkok.
The opening marks the brand’s 35th anniversary and features innovative technology and interactive zones filled with exclusive rare collaborative pieces. The interactive areas include the Tough Test Zone where you can throw your watch at a wall; 3D hyper-visual movies with videos of shock-resistance testing; a G-Shock bar allowing visitors to touch and try every model; and a fast-view giant digital touchscreen catalogue.
Senior VP of Casio & Hardline Viroj Sukpitak said: “It’s a concept store built with the user-experience in mind. Exclusively for Thailand, G-Shock has created a space that encompasses everything G-Shock, showcasing an extensive product range and the latest inline watches.”
‘Absolute Toughness’ is the concept behind the timepieces and the store, which reflects the latest streetwear fashions.