Suning Commerce (Suning), one of China’s largest e-commerce retailers, is present for the first time when the International Consumer Electronics Show (CES), the world’s largest annual consumer technology tradeshow, throws open its doors in Las Vegas on the morning of January 5, local time.
In line with the avalanche of “smart retail” and “smart home” products that are sweeping into the marketplace, this year’s CES highlights the technologies that have made the advent of the smart era possible and the conveniences that these newest technologies create for users. Suning showcases zc.suning.com, IT smart home products and other novel solutions in its exhibition zone. An app created by Suning enables interconnection between the Hisense intelligent air purifier, the UCON intelligent remote controller, the Blomberg intelligent refrigerator, the Whirlpool intelligent air conditioner and PPTV televisions. Joshua Xiang, executive vice president of IT at Suning Commerce and the top executive from Suning in attendance at the show, said that the firm is in the process of creating a smart home ecosystem for users by leveraging its online retail platform and bringing together brands.
CES, the world’s largest and most influential consumer electronics tradeshow, attracts many of world’s top companies who attend annually. As a pioneer in China’s home appliance 3C retail sector, Suning, in collaboration with several of China’s home appliance manufacturers, hosts the “China Innovation” summit forum.
The company also teams up with AVC and CHEARI to present awards to the many excellent companies and products that have contributed to the “China Innovation” transformation of the country’s economy, as the economic giant exits its earlier “Made in China” role and executes on the “Made in China 2025” initiative. Suning attends CES for the first time, with the aim of not only showcasing its “China Innovation” line of products and solutions, but also providing a model for other Chinese brands who are preparing to enter global markets.
China Information Technology Industry Federation executive secretary-general Gao Sumei said that several Chinese manufacturers attend the tradeshow where they introduce innovative Chinese consumer electronic products to the world, giving retailers and consumers worldwide an opportunity to learn more about products created in China and paving the way for other excellent Chinese home appliance manufacturers to take their rightful place on the international stage.