Chinese etailer Globalegrow boosts authenticity promise

A French customs officer shows seized counterfeit handbags prior their destruction on May 29, 2012 at the postal sorting center of Chilly Mazarin, near Paris. French luxury brands from Chanel to Vuitton on May 30, 2012 launch a campaign with several European countries to fight back against the increasingly lucrative and damaging flood of counterfeit goods. The Comite Colbert, grouping 75 French luxury goods makers including Dior, Cartier and Remy Martin, is launching a poster campaign in French airports ahead of the summer to dissuade travellers from buying fakes. As home to many of the world's best known luxury brands, France is particularly exposed. Fake goods cost the economy 30,000 jobs and six billion euros in lost revenues every year, according to the Comite Colbert. Clothes, sunglasses, perfume, cosmetics, leather goods, half the 8.9 million counterfeit articles seized in France in 2011 were luxury goods, with Louis Vuitton products the most copied. AFP PHOTO ERIC PIERMONT (Photo credit should read ERIC PIERMONT/AFP/GettyImages)

Chinese etailer Globalegrow says it has taken steps to ensure what foreign customers order is what they get at a time foreign shoppers are increasingly wary of the authenticity of Chinese-sourced products.

Globalegrow, whose full name is Shenzhen Global E-Grow Electronic Commerce Co, operates several eCommerce websites in the US, including SammyDress.com, RoseGal.com and Zaful.com, providing consumers direct access to “affordable, trendy fashion”.

A company spokesperson said while its primary focus is on maintaining low prices, it considers it of equal importance that customers are assured its products and services meet their needs and expectations.

“To that end, the company has developed a two-year plan to enhance its quality assurance and customer service procedures.’

That plan includes:

• In-house inspection of all Globalegrow products before shipping, to ensure all consumers receive the high-quality items that they expect.
• In-house advertising, in which the company will photograph 100 per cent of the items sold on its websites to ensure accurate representation of its products.
• Streamlined and clarified return policies.

The company has already increased its customer services agent staffing levels by 150 per cent during the last six months and now has agents available 24/7 to respond to customers via email or on live chat.

Globalegrow says it has also enhanced its vendor selection process and has ended relationships with vendors that “were not meeting its standards of honesty, quality, and trust”.

“The company follows a four-step process that includes reviewing product quality, inspecting factories and production processes, verifying certifications and qualifications and instituting an ongoing process for continuing assessments and feedback.

“Globalegrow is dedicated to honesty, quality, and trust, and welcomes feedback and suggestions as it continues to develop its international business offering direct-to-consumer affordable fashion,” the spokesman said.

Founded in 2007, Globalegrow describes itself as a cross-border eCommerce enterprise that imports products to China and exports Chinese products all over the world.