An expansion of Macau’s DFS City of Dreams retail area has been launched, offering a lifestyle luxury shopping experience in the heart of the Cotai Strip.
Three times larger than the former retail space, it was unveiled by gaming and entertainment group Melco Crown Entertainment and luxury travel retailer DFS Group. The area is being run by T Galleria by DFS.
Styled like an edgy department store, the space uses elements of glass, marble and steel combined with warm wood accents, designed to be both dramatic and intimate. The space links dining areas, casinos, retail stores, entertainment attractions and hotels.
Melco Crown Entertainment chairman/CEO Lawrence Ho says the group’s flagship property beings many firsts to Macau. “It features the largest collection of luxury brands in Cotai and creates an exciting luxury shopping scene for all aspirational, sophisticated and cosmopolitan leisure seekers in the region.”
DFS Group chairman/CEO Philippe Schaus says Macau continues to be an important destination for its customers, “which is why we are thrilled to unveil a retail concept that is a first for DFS in terms of its scale, audacity and innovation”.
Curated selection
He says it is a first for Macau in terms of providing a curated and modern product selection across the major luxury categories. “T Galleria by DFS, City of Dreams will combine the breadth of a luxury shopping mall with the personalised service of a high-end department store.”
Opening in phases from now until December, City of Dreams’ T Galleria by DFS will have the largest collection of luxury brands in Cotai, including beauty products and fragrances, fashion and accessories, and watches and jewellery brands.
It will also introduce exclusive T Galleria signature customer services, including the first-ever shoe salon as well as a multi-brand lifestyle shopping area dedicated to men’s fashion and grooming.
Offering more than 50 men’s and women’s shoe brands across two floors, highlighted by exclusive-to-Macau brands such as Aquazzura and Rupert Sanderson, the shoe salon will be the largest in Hong Kong and Macau.
The expanded beauty and fragrance section opens this month. When fully expanded, the 23,000 sqft (2136.7 sqm) space will comprise two wings and feature nearly 70 brands, making it the largest beauty hall in southern China. It will include Korean brands Hera, Laneige and Sulwhasoo.
A first for men
Also opening his month are 31 fashion and accessories brand outlets, including Dior, Fendi, Louis Vuitton, Miu Miu and Prada. And for male customers, for the first time at any T Galleria by DFS store there will be a multi-branded, lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming all in one space.
By the end of this year, the phased opening will culminate in a significantly wider jewellery offering, bringing key luxury brands Tiffany & Co. and Van Cleef & Arpels to City of Dreams, as well as new watch boutiques from Audemars Piguet and Vacheron Constantin.
Dining outlets will also be integrated into the environment.
Developed by Melco Crown Entertainment, City of Dreams is an integrated resort that brings together a collection of brands including Crown, Dragone, Grand Hyatt and Hard Rock, with more than 20 restaurants and bars, the world’s largest water-based extravaganza in the Dancing Water Theater, and accommodation options.
The mall extension follows a new package of social and economic policies for the city, released under the Macau government’s Five-Year Development Plan. By 2020, the government wants to see non-gaming income account on average for at least 9 per cent of all revenue generated by casinos, compared to an estimated 6.6 per cent in 2014.