Diesel Myanmar has opened its first monobrand store, at Yangon International Airport.
With a new design concept, the 100 sqm outlet was conceived in collaboration with Japanese architectural firm Wonderwall, headed by interior designer Masamichi Katayama.
In collaboration with Diesel artistic director Nicola Formichetti, the Tokyo team came up with the concept of an apartment space, like a “symbolic new house” for the brand.
The Italian lifestyle brand says the design aims to create a distinctive atmosphere in which the customer can feel at home.
The store’s opening coincides with launch of Diesel’s latest spring/summer collection.
Meanwhile, Diesel plans further travel-retail openings in Singapore and Guam.