Diesel has returned to the quiet fashion area of Aoyama in Tokyo with a double store opening – Diesel Aoyama and Diesel Black Gold Aoyama.
Diesel Aoyama offers the label’s full collection of men’s and women’s denim, apparel, bags, shoes and accessories, as well as tableware from Diesel Living. It features the brand’s new retail design concept, with a highlighted denim area featuring stainless steel and glass. Design details include steel fixtures paired with rugs, concrete flooring with wooden ceilings, and antique furniture with technologically advanced materials.
Diesel Black Gold is the label’s first-ever monobrand store in Japan, showcasing a complete range of women’s and men’s collections along with accessories. Industrial and raw materials are used as a backdrop for the collection.
To mark the occasion, both Diesel and Diesel Black Gold have launched limited-edition items available only in the two stores, such as a Made in Japan denim collection for Diesel, and iconic items like a leather jacket for Diesel Black Gold.
Nearly 10 years ago, Diesel created a stir by opening Diesel Denim Gallery in Aoyama. The two-storey concept shop displayed denim items as artworks, and featured limited-edition items. There were also gallery spaces for in-store installations and art exhibitions, featuring creators such as video director Timothy Saccenti and architect Makoto Tanijiri. In 2011, the project moved and opened as Diesel Art Gallery in Shibuya, Tokyo.