Eye-pleasant artful NikeLab exhibition

nikelab-hk-1024x684.jpg

A NikeLab exhibition in Hong Kong draws on artists to help launch its latest sneaker.

It marks the rebirth of Nike Air via the Air Vapormax sneaker, which builds on nearly 30 years of Air Max legacy to provide lightweight, consistent cushioning that is both reliable and rigorous, says the shoe company.

Inside Hong Kong Art Central’s space for Art Basel Hong Kong 2017, the NikeLab exhibition is dubbed “The Vision-Airs”. The installation was designed by Collective and showcases the work of artists Feng Chen Wang, WanBing Huang and Anals Mak of Jourden, plus photographer Laurent Segretier. Sound artist h0nh1m (Chris Cheung) is also featured with his latest “vapor-reactive” piece.

The exhibition explores the techniques used to create the shoe, as well as its possibilities.


About Retail News Asia

Retail News Asia is committed to providing local and global retailers with the latest news from the Asian retail market on a daily basis.

We have resources for everyone from independently owned business owners to online-only retailers and major chains expanding their reach throughout the Asian market. Retail News is “the news source” with over 50 weekly posts and 13,6 million readers.


CONTACT US

CALL US ANYTIME

Most read



Retail updates

Stay up to date of the lates updates and retail news from Asia.








X