Special lighting helps create atmosphere in the new store opened in the upmarket Aoyama neighbourhood of Tokyo by Italian fashion brand Dolce & Gabbana Japan.
Gwenael Nicolas of Curiosity came up with the retail design concept with the brief being to transport the brand’s creative soul and its Sicilian roots. Both the architectural design and decor of the 550 sqm store express Sicily’s distinctive and vibrant luminosity through chiaroscuro effects, contrasts and perspectives.
The boutique space resembles a compact black volume with the displayed collections illuminated in sequence. The 400 spotlights on the ceiling move around and switch on and off, making the products immersed in shadow burst with colour at regular intervals.
Featured are women’s and men’s ready-to-wear, shoes, handbags, eyewear, accessories and fine jewellery.
Outside, the store is coated in Arabescato marble, which also backgrounds the display windows and display cases. A majestic panel at the entrance with the Dolce & Gabbana sign is in black Carnico marble.
It is the brand’s fifth outlet in Tokyo.
Photos: CPP Luxury