JD.com (Nasdaq:JD), China’s largest e-commerce company by revenue, and FC Barcelona, one of the world’s most popular football clubs, today announced the launch of the FC Barcelona Flagship Store on JD.com’s cross-border e-commerce platform, JD Worldwide. The exclusive store, FC Barcelona’s first store on a Chinese e-commerce platform, will offer a wide selection of authentic merchandise to the millions of FC Barcelona fans around China.
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FC Barcelona’s store on JD.com will feature a selection of official and authentic FC Barcelona merchandise from the world-famous club, including football kits, training gear, accessories and others. It will also feature special branded shirts from some of the club’s players, including Lionel Messi, Luis Suarez, Neymar, Andrés Iniesta and Gerard Piqué.
“Fans of FC Barcelona from across China are getting an early Singles Day present with the launch of this store,” said Ting Qi, General Manager of JD Worldwide. “FC Barcelona is one of the best-known brands in global sports and we look forward to working with them to grow that position in China.”
The FC Barcelona store on JD.com builds on the success of the club’s retail partnership with the Hong Kong-headquartered EZshopnet International Limited, which specializes in football e-commerce.