Red Wing Shoe Company announced on Tuesday the grand opening of its first retail location in Kuala Lumpur. The store opening expands the footwear company’s retail footprint in Southeast Asia.
The new store is a result of Red Wing’s partnership with Leeden National Oxygen (Leeden NOX), a distributor partner for over four decades. Prior to opening the new store in Kuala Lumpur, the two companies opened stores in Singapore.
The Kuala Lumpur store, which is located in the Avenue K Shopping Mall, features an industrial work-themed interior with leather chairs, brick walls, and custom fixtures.
In addition to offering the brand’s full product offering, including its namesake line, Vasque, the performance hiking boots and shoes collection, the Heritage collection that launched in 2008 and personal protective equipment and accessories, Red Wing Kuala Lumpur offers foot-scanning technology that identifies arch type, foot type and pressure points.
“Red Wing Shoe Company has been a leader in the footwear industry for over 110 years, and for more than 50 years it has grown to become a top provider of head-to-toe solutions for the international energy industry,” said Paul Olson, Managing Director, Eastern Hemisphere for Red Wing. “From oil rigs to shipping docks, factory floors to refineries, we’ve supported Malaysian oil and gas workers for over three decades through our distribution services, and we’re now excited to offer those workwear products as well as new offerings for lifestyle and hiking footwear through our Kuala Lumpur retail store location.”
Established in Red Wing, Minnesota in 1905, the Red Wing Shoe Company is a global designer, producer, and distributor of work, safety and lifestyle and work apparel. Today, Red Wing is distributed in over 110 countries in a multi-channel environment of 500+ stores, third party partners, and owned e-commerce platforms.