US restaurant chain Genuine Broaster Chicken (GBC) has launched at Singapore Mall in the Uttar Pradesh capital of Lucknow.
It is the region’s first outlet of the fast-food chain, and franchise owner Atul Maurya says he plans to expand the brand throughout Uttar Pradesh and Uttarakhand this year.
The Genuine Broaster Chicken company entered India two years ago in a partnership with F&B franchise-management company Yellow Tie Hospitality. The first outlet opened in Mumbai, with plans to roll out more than 300 outlets in 40 cities across India by next year.
Founded in 1953, Genuine Broaster Chicken is known for serving pressure-fried chicken, but also offers burgers. It has a presence in 36 countries.