Local online transport and services app Go-Jek announced on Tuesday its partnership with PT Liga Indonesia Baru to become the title sponsor for the country’s top professional soccer league for the 2017 tournament season.
The company expects the partnership will help popularize its distinctive service solutions to cater activities related to the soccer league, such as providing transport to and from games using its Go-Ride and Go-Car and purchase of game tickets through Go-Tix.
“We are excited to become part of Liga 1’s management, as we feel that soccer has become a widely loved sport that is able to unite all layers of Indonesian society,” Go-Jek CEO Nadiem Makarim said in a statement.
“We also see the economic enthusiasm by the people surrounding the tournaments themselves, which is in line with our mission to empower Indonesia’s micro-entrepreneurs and small businesspeople.”
Liga 1, previously known as the Indonesia Super League, will kick off this year’s season on April 15, with 18 participating teams, including Arema FC, Bali United, Barito Putera, Madura United, Mitra Kukar, Persib Bandung and Persija Jakarta.