Between March 1 to April 12, Changi Airport and its exclusive perfume and cosmetics retailer The Shilla Duty Free have teamed up to create ‘an exclusive Outpost’ within the Terminal 1 Cosmetics & Perfumes central store to mark the launch of the brand’s new fragrance – Mon Guerlain.
Located next to the transit departure hall this new presentation is designed to give visitors and customers ’a rare glimpse’ of the brand’s DNA and heritage, utilising a an olfactory journey of Mon Guerlain with a Fragrance Organ display.
This is designed to provide ‘compelling insights’ into the story behind the Mon Guerlain fragrance and how it was created. The Mon Guerlain creation was first imagined by Thierry Wasser, the famous fifth Guerlain perfumer and it was turned into reality ‘for the extraordinary, sincere and authentic woman’, says Guerlain.
‘RECOGNISING THE AMBIGUITY OF MALE AND FEMALE SCENTS…’
It adds that the fragrance begins with the base notes of Tahitensis Vanilla, along with subtle notes of Carla Lavender, Sambac Jasmine and Santalum Album Sandalwood.
The company said: “The result is an exceptional fragrance that reconciles the divide and ambiguity of masculine and feminine scents. Mon Guerlain comes beautifully encased in a quadrilobe bottle, an iconic design that owes its name to its unique stopper, formed from a solid piece to attain the shape that resembles four lobes.
“Angelina Jolie is the muse who inspired the birth of Mon Guerlain and her love for tattoos is widely celebrated through the new fragrance. Perfume is likened to having an invisible tattoo on the skin, and drawing on this unique concept, a Guerlain Tattoo Atelier has been specially created at the Outpost to complement and deliver a unique experience to travellers.
TATTOO ARTISTS ON HAND…
“A tattoo artist will be present at selected timings to create beautiful gold tattoo art that expresses the spirit and DNA of Mon Guerlain. Travellers can choose from six preset Guerlain flash tattoos, or even enjoy a customised hand-drawn gold tattoo adapted from preset designs.”
Guerlain says travellers ‘are also in for a riveting treat’ as the Fragrance Organ display includes a grand showcase of the limited edition Mon Guerlain Bee Bottles, an exclusive exhibit at this Outpost, which is also available for sale.
An emblematic symbol of the Guerlain House, the Bee bottle pays tribute to the beauty, elegance and charm of Her Majesty Empress Eugénie, wife of Napoleon III. Embodying extreme precision and refinement, each Bee bottle is painstakingly dressed in baudruche and embellished with silk cords by the skilful hands of Guerlain’s nimble-fingered craftsmen.
Commenting on the initiative Guerlain’s Regional Director Travel Retail Asia Caroline Teichteil said: “Guerlain is thrilled to present its first-ever Outpost at Singapore Changi Airport. Mon Guerlain is a fragrance that embodies modern femininity and we believe that this collection will greatly resonate with the stylish globe-trotter and become a must-have essential in their beauty kit.”
PERSONALISED SHOPPING EXPERIENCE
Teo Chew Hoon, Changi Airport Group’s Senior Vice President of Airside Concessions added: “The innovative and interactive concept of the Guerlain outpost will further elevate the retail experience at Changi. Whether it is exploring the exclusive exhibition of the Mon Guerlain Bee Bottles, or visiting the Guerlain Tattoo Atelier, travellers can expect a personalised shopping experience filled with surprises.
Raelene Johnson, Head of Global Merchandise Division, The Shilla Duty Free added: “The Shilla Duty Free has always been committed to working closely with Changi Airport and our brand partners to present exciting experiences for our global shoppers.
“The Mon Guerlain Outpost offers activities that give travellers an immersive, multi-sensory experience. We are also thrilled to educate shoppers about the artisanal craft behind Guerlain’s fragrance-making as they discover the intricacies of the perfumery world through the eyes its perfumer,”
SIZES AND ADDED INCENTIVES…
The new fragrance is available as a 50ml Mon Guerlain EDP Fragrance (S$133.00) or 100ml (S$189.00) and Tier 1 Customers will receive a miniature Mon Guerlain EDP fragrance (5ml) with every purchase of the 50ml Mon Guerlain EDP fragrance.
Tier 2 Customers will receive a miniature Mon Guerlain EDP fragrance (5ml) and body lotion (30ml) with every purchase of the 100ml and Tier 3 will be given a miniature Mon Guerlain EDP fragrance (5ml), body lotion (30ml) and mini candle with a minimum spend of S$430 (including a Mon Guerlain EDP fragrance of any size).
Last, but not least, ISHOPCHANGI.COM customers will receive a Mon Guerlain EDP miniature and an exclusive Guerlain bracelet with any purchase of the Mon Guerlain EDP fragrances (50ml or 100ml).