International fashion brand H&M Vietnam (Hennes & Mauritz) has signed for its first store openings next year.
No further details have been released by the Swedish fast-fashion company, which will also move into Colombia, Iceland, Kazakhstan and Georgia next year.
Founded in 1947, H&M’s business credo is to offer fashion and quality at the best price in a sustainable manner.
Other brands in the H&M Hennes & Mauritz group include & Other Stories, Cheap Monday, COS, Monki and Weekday, as well as H&M Home. The H&M Group has more than 4200 stores in 64 markets, including franchise markets.
It’s debut in Vietnam was widely expected after rival brand Zara launched in Ho Chi Minh City in September, achieving the highest first day sales of any store globally.