HomeSquare, Hong Kong’s largest one-stop shopping mall for home furnishing is proud to bring back its Smart Buy Weeks event for the seventh year in a row. Taking place from July 17 to August 17, 2016, more than 58,000 pieces of furniture will go on sale for as little as $1, $100, or with discounts of up to 90%, making for a perfect opportunity for new homeowners to furnish their living space without breaking the bank. In all, Smart Buy Weeks will save consumers a total of up to HK$18 million!
A press conference/opening ceremony for HomeSquare 7th annual Smart Buy Weeks was held today, officiated by Mr. Henry Lam, Sun Hung Kai Real Estate Agency General Manager (Leasing) and Ms. Yoki Hui, Sun Hung Kai Real Estate Agency Senior Leasing Manager. They were joined by representatives from GoGoVan and YATA Department Store, Hong Kong Design Institute as well as international designer JLee Ho Lam to kick off the annual mega sales event.
Mr. Henry Lam estimates that the 32-day Smart Buy Weeks this year would attract more than HK$1.23 million shoppers, a 10% increase from last year. He also expects to see stronger footfall this year, with around 184,800 visitors on opening day alone and approximately 37,768 visitors on an average weekday, representing a 10% and 9% increase from last year respecively. Mr Lam believes HomeSquare’s annual Smart Buy Weeks will attract around 101,959 daily visitors during public holidays and weekend, which would record 10% growth from last year. The expected retail consumption per capita would be between HK$500 to HK$5,500, with those interested in interior design likely to spend up to HK$230,000 on average. It is expected to generate HK$224 million business turnover to tenants, representing a year-on-year increase of 12%.
Mr Lam adds, “HomeSquare’s annual Smart Buy Weeks always endeavors to excel beyond customers’ expectations. We strive to surprise shoppers with innovative themes and offers every year. With Smart Buy Weeks going into its seventh year, we believe that just offering low prices is no longer enough for today’s sophisticated shoppers who pursue quality lifestyle in home design. Therefore, HomeSquare, being a visionary leader in home furnishing industry, has invested HK$4 million on this annual campaign this year to bring a 360-degree all-encompassing lifestyle design experience to shoppers. With support from different business parties, HomeSquare’s 7th Annual Smart Buy Weeks will present a recorded number of sales rebates to shoppers ever. We have set an entirely new standard on all aspects of home life, from diversified shopping offers, home design ideas, shopping process, to post-sales service.
In recent years, consumers have developed higher standards for home decor product design and quality. They are no longer looking for “the best deal”, but the “best valued product”, meaning product price and quality are of equal importance to shoppers. Sophisticated shoppers will do online research, compare brands and products, learn about the product’s design philosophies and product durability, among others. Two areas that consumers have become increasingly interested in are brand heritage and the quality of material used. These concepts are more important to consumers, even ahead of price. Consumers are more willing to buy items from an established, respected brand because they know the item could last them well from 5 years to over a decade, in addition to vintage furniture gaining value in price as time goes on, hence the continual increasing interest in high-end furniture. HomeSquare’s Smart Buys Week focuses on the aforementioned trends, and have collaborated with renowned international brands that are known for their quality and craftsmanship, these include: Denmark’s BoConcept, French mattress brand Treca, Italy’s Cattelan Italia, and Decor Collection, which exclusively handles a myriad of European brands.
Special offers by international brands at HomeSquare’s 7th Annual Smart Buy Weeks include:
| Brand | Item | Discount | Price | Quantity |
| BoConcept | Groove Tray | 90% | HK$85 | 9 Pieces |
| TRECA | Treca French Bed | 90% | HK$2,540 | 1 Pieces |
| Cattlelan Italia | Baum Clothing Rack | HK$1 | HK$1 | 1 Pieces |
| Décor Collection | Thalya Chair | HK$1 | HK$1 | 1 Pieces |
HomeSquare 7th Annual Smart Buy Weeks has interpreted “360-degree all-encompassing lifestyle design experience ” via five aspects of special offers:
1: Nearly 60,000 products available to fit various tastes, different home decor needs and diversified shopping behaviors:
This year’s Smart Buy Weeks have garnered full support from Hong Kong’s home furnishing businesses, seeing 100% home tenants’ participation, including new join to Smart Buy Weeks and most sought-after brands, offering a total of more than 58,000 items available for both online and offline purchase. Every item is sold at a major discount, from popular brand name goods to award-winning designer pieces, to meet the needs of shoppers with different tastes and needs. To cater to the surging demand for online shopping, HomeSquare has launched a smartphone app exclusively for Smart Buy Weeks offering a quality, easy-to-use and secure online shopping experience. Shoppers can select and pay for furniture all on their smartphones, making online shopping at HomeSquare as easy as a snap of the fingers.
2: Hong Kong’s first 360-degree cinematheque offering valuable insights for building one’s home:
For this year’s Smart Buy Weeks, HomeSquare has invited LAAB Architect, the makers behind the amazing 309-sq-ft “transformer” apartment that was covered by CNN, as well as international creative artist Ms. JLee Ho Lam to share their respective insights on building a “Smart Home” and an “Art Home”. The immersive experience includes a virtual exploration of interiors and products that are part of Smart Buy Weeks.
3: HomeSquare partners with GoGoVan for all-inclusive door-to-door delivery service:
During Smart Buy Weeks, GoGoVan’s team of professional drivers will be on hand to provide door-to-door delivery service. To ensure customers don’t have to wait long for service, HomeSquare has launched a “GoGoHome 30 Second Challenge” initiative — if a GoGoVan driver takes longer than 30 seconds to pick up the shopper, coffee is on us!
4: HomeSquare teams up with partners to present the biggest surprises and most sales rebates for shoppers ever:
This year, HomeSquare has partnered with GoGoVan, HSBC Credit Card and YATA Department Store to launch the most number of promotions and surprising rebates for shoppers, including some new exclusive offers to shoppers.
5: Hong Kong Design Institute stars show off the blueprint to build a happy home:
This year, HomeSquare will join hands with Hong Kong Design Institute to present “Think and Do” scholarship program. The three students awarded the scholarship will share their insights on creating unity within the home via symmetrical layout and proportional settings in the Home 360 exhibition. In addition, JLee will share the secrets to crafting an “art home” with the use of special offered products of Smart Buy Weeks.
Be The First To Experience Immersive 360-Degree Tour Of Two Distinctive Units
Following the opening ceremony, Mr. Henry Lam and Ms. Yoki Hui led a press tour of the 360-degree cinematheque, which screened films on the amazing 309-sq-ft “transformer” apartment designed by LAAB Architect, which was covered by CNN; as well as the “Home. Art. Home” presented by Ms. JLee Ho Lam. Media were offered an exclusive preview of the 360-degree virtual exploration of interiors and products that are part of Smart Buy Weeks, letting media venture into, and explore the virtual space via VR goggles. LAAB Architect introduced to the audience the “Small Home Smart Home” while JLee explained the eight tips on how to merge art and home decor in “Home. Art. Home”. With this VR experience, Smart Buy Weeks hopes to help visitors unlock the potential to building their homes.