Indonesia’s CT Corp. is partnering with cinema operators to open movie theaters in its commercial complexes. The retail and media conglomerate hopes to tap growing demand for entertainment and gain an edge over other retailers.
On Wednesday, CT retail arm Trans Retail announced a partnership with Graha Layar Prima, operator of the CGV cinema chain (formerly known as Blitz Megaplex), to develop cinemas at CT’s Transmart Carrefour stores across Indonesia.
CT officially launched its Transmart centers, which feature restaurants, apparel stores and supermarkets, in 2016 and currently operates 13 outlets across the archipelago. It plans to invest $3 billion to expand the number to 100 by 2019.
“For the next three years, we will deliver [a] minimum of 500 [cinema] screens” to Transmart centers, CT founder and Chairman Chairul Tanjung told the Nikkei Asian Review on the sidelines of a recent business conference in Hong Kong.
GLP will open CGV cinemas in four Transmart centers in Java and Sumatra in May, with plans to add four more by the end of the year. Each cinema will have five screens. CGV theaters stand out for their 4-D entertainment systems, sofa-type seating for couples and VIP spaces that serve drinks and snacks. CT is targeting the country’s growing middle class, which is expected to account for nearly half the population by 2030, compared with 19% in 2010, according to a 2012 report by McKinsey Global Institute.
Mall operators have been keen to invest in the growing entertainment market to set themselves apart amid stiff competition from convenience stores and online retailers. Lippo Group, the largest mall operator in Indonesia, is aggressively expanding its own cinema business, with plans to have 2,000 screens across 85 cities by 2024.
The relative scarcity of entertainment facilities and scorching temperatures in Indonesia have made movie theaters an increasingly popular destination there. GLP said its cinemas attracted over 10 million visitors in 2016, up 150% from 2012. The top-grossing domestic film this year raked in a record 205 billion rupiah ($15.3 million), according to local media.
GLP aims expand its network of cinemas to 40 from the current 27. The partnership with CT provides it a major retail platform for increasing its footprint at a time when cinema operators are bracing for fiercer competition amid a wave of deregulation. In 2016, the government removed film projection, production and distribution from its list of businesses with foreign investment caps. In December, Singaporean sovereign wealth fund GIC announced that it will acquire an undisclosed stake in Nusantara Sejahtera Raya, Indonesia’s largest cinema operator, for 3.5 trillion rupiah.
Satria Hamid, a spokesperson for Trans Retail told that the company signed a deal in December to install NSR’s Cinema XXI movie theaters in at least four Transmart stores in 2017.
Even as cinema and mall operators take steps to gain an edge over traditional and online retailers, a new wave of competition is emerging in the form of online streaming services, such as Netflix.