Yum! Manufacturers’ KFC is about to grow to be the second multinational quick meals chain to enter Myanmar.
Yum! has signed an settlement with native franchise associate Yoma Strategic to open fried hen eating places within the quickly opening-up nation. The primary outlet will open in downtown Yangon quickly.
KFC will comply with South Korean burger chain Lotteria into Myanmar. That chain, owned by Lotte Group, has opened seven eating places because it arrived there in 2013. It has additionally efficiently established first mover benefit in different Southeast Asian markets together with Vietnam.
No date has been launched for the opening of the primary KFC outlet, however Yoma Strategic stated in a press release it is going to be the “first main American fast service restaurant to determine a foothold in Myanmar”.
As much as 4 KFC eating places will open in Yangon by the top of the yr earlier than the corporate appears at different cities, reminiscent of Mandalay.
Laos is now the final remaining Southeast Asian market KFC has but to enter.