Italian fashion brand Liu Jo is pleased to announce the opening of its new boutique in the prestigious Paragon Mall in Singapore. It is also the key flagship boutique for South East Asia region.
The impressive vast 3,305 square feet boutique marks an important milestone in Liu Jo’s fast-growing expansion in the Asia region and continues the new exciting Curiosity retail concept which aims to create an exclusive but warm and homely ambience for its shoppers. The new layout highlights precious metals in a modern, intriguing design, presenting a minimalist, sleek and sophisticated décor to give pride of place to its collections. Complemented with the recognisable Liu Jo brand codes and signature eclectic style, the new boutique presents a refreshed expression of the brand’s mission to celebrate feminine elegance and quality.
Previously located at Wisma Atria Mall, loyal followers of the brand will be pleased to know that the new Paragon boutique boasts a larger retail space, and will house an extensive selection of the Italian brand’s ready-to-wear and accessories offering. Liu Jo Black Label Collection, Liu Jo White Label Collection, Liu Jo Blue Denim Collection, Liu Jo Gold Label Collection, Liu Jo Sport, Les Plumes de Liu Jo, Liu Jo Accessories, Liu Jo Shoes and the Liu Jo Eyewear and, Liu Jo Fragrances will be available at this flagship boutique.
This new Paragon boutique is a key step to the development of the Italian company to increasing and strengthening its global market share. Singapore will play a strategic key role: it will be a key platform for further focus on the rapid growth of the South East Asia market.
Presenting a new interpretation of accessible luxury shopping, this new boutique marks the continuation of the steady success and popularity the brand enjoys in Asia. The international fashion brand currently has presence in 50 countries and 3 different continents – Europe, Africa and Asia – through a distribution network including over 350 mono-brand points of sales and 5000 multi-brand points of sales world-wide.