Marie France Van Damme, the Hong Kong-based company known for its globally influenced line of luxury resort, swim, and ready-to-wear, announced today the opening of a seventh boutique in December 2016. Located in Hong Kong’s Elements shopping mall in Kowloon, the new store will mark Marie France Van Damme’s second retail location in Hong Kong, where the designer has lived for more than 30 years. The company opened its very first store in Hong Kong’s acclaimed International Finance Centre (IFC) mall in September 2013.
Situated on the second floor (Shop 2109) of the Elements shopping mall, within the International Commerce Centre (ICC), on 1 Austin Road West in Kowloon, the 700-square foot boutique will open alongside such brands as Gucci, Chanel and Prada and include Marie France Van Damme’s extensive luxury resort line. The ICC is Hong Kong’s tallest building and also houses The Ritz-Carlton and W Hong Kong. Incorporating Marie France Van Damme’s signature aesthetic, which blends subtle Asian influences and elegant simplicity, the boutique will feature teak wood, bronze panels, and embossed crocodile leathers with textiles and finishes that can be found in the designer’s home as well as her flagships in Hong Kong and London.
The ICC’s waterfront location on Victoria Harbour, across from the IFC, suits its important role in the city in many ways. Feng shui teaches that mountains govern people, water governs wealth. The special placement of these skyscrapers is said to channel positive energy for health and prosperity. The shopping mall’s design, and its name, Elements, refer to the feng shui elements: wood, fire, earth, metal, and water. With a direct train linking Elements to Guangzhou, the new boutique will offer a unique luxury shopping experience in one of Hong Kong’s latest attractions on the Kowloon side of the city.
As Marie France continues to expand her presence worldwide focusing on cities that not only inspire the designer, but also appeal to her sophisticated, jet-set clientele, Marie France Van Damme will celebrate the boutique opening with several special events in Winter 2016 and introduce a new in-store campaign photographed in Hong Kong by Herbert Ypma. The campaign will feature the new Resort 2017 collection, a return to the glamorous roots of resort wear with its muted palette of silver and nude, hand embroidery and opulent fabrics; from French lace to metallic-toned Italian weaves and featherweight Chinese Silks.
The company currently has 100 retail locations in some of the world’s most desirable places. Marie France Van Damme opened its first store in the fall of 2013 at the acclaimed International Finance Centre (IFC) in Hong Kong, a second in the summer of 2014 in Bangkok’s esteemed Mandarin Oriental, third and first European boutique in 2014 in London’s Brompton Cross neighborhood, and fourth boutique in the summer of 2015 in Phuket, Thailand. In November 2015, Marie France Van Damme introduced a fifth branded boutique in Singapore’s Takashimaya Shopping Centre and sixth retail location in Phuket in July 2016.
Made in Hong Kong & South China
Marie France Van Damme is proud of the production capabilities it has built for itself in the past 30 years. With couture and tailoring facilities in-house and embroidery produced across the border in China, every production piece is fitted and quality verified by Marie-France to ensure that the Marie France Van Damme label fulfills the highest standards in the industry.
About Elements Shopping Mall/Hong Kong
Offering over one million square feet of pure shopping experiences, the Elements shopping mall is located in Hong Kong’s tallest building the International Commerce Centre (ICC) on the Kowloon side of Hong Kong. A lavish world offering of shopping, dining, art and entertainment, Elements shopping mall is located next to Hong Kong’s most famous attraction Sky100 Hong Kong Observation Deck and takes a new approach to Hong Kong’s shopping environment and is themed after the five Chinese elements. The five elements are Metal (Luxury brands and world-class dining), Fire (Entertainment), Water (International cuisine), Earth (Fashion) and Wood (Health, Beauty and Lifestyle) whereas each zone is individually designed. Elements boasts a range of sought after brands, dining options, an ice rink and a 1,600 capacity cinema – currently larger than any movie theatre in Hong Kong.