Mavenir has launched its cloud-based Rich Communication Services (RCS) Platform and Hub, further expanding its suite of flagship RCS solutions.
The firm said the solution currently supports tens of millions of subscribers worldwide.
It added that with its new RCS Platform and Hub, Mavenir provides communications service providers (CSPs) with an innovative approach to quickly and efficiently deploy secure and advanced communications, while capitalizing on new monetization services but without the high costs and complexity associated with large-scale network infrastructure projects.
The Mavenir RCS Platform can be easily deployed either directly in the operator network, as a Mavenir-hosted model or managed across a hybrid model that results in a combination of both.
This approach, allows CSPs to decide which functionalities they want to remain in their network, such as customer data – bringing back control to the operators and expanding their role in the digital economy.
These new additions to Mavenir’s suite of RCS solutions, provides CSPs with greater control over their RCS deployment options, driving openness and interoperability, the company further said.
Mavenir’s unique offering in RCS solutions is underpinned by its dedication to driving an industry-wide ecosystem, open to any business who plays a part in advanced communications. This will support the roll out of richer experiences to device users and provide CSPs with access to new monetization channels from enterprise application to person (A2P) flows to dynamic mobile marketing and chatbot frameworks. Such a capability is critical, as CSPs move to NFV environments, and start to support Internet of Things (IoT) and 5G network traffic.