Cult luxury streetwear brand Off-White continues its retail expansion in Asia with the opening of its second location in Hong Kong. Helmed by designer Virgil Abloh, the newest Hong Kong store opened last month, with the announcement of capsule collection – to be exclusively available at Off-White stores in Hong Kong – breaking news this week.
The two-tiered, 746-square-foot space is designed by Virgil Abloh himself, and boasts an industrial finish with a concrete bottom floor and exposed interlocking metal rods that make up the ceiling. The factory setting is juxtaposed against gold countertops and fixtures, and a mint green curtain and matching carpet on the top floor.
Marking the brand’s second Hong Kong location, Off-White has dropped a 10-piece capsule collection to coincide with the store debut.
The Hong Kong collection features both men’s and women’s apparel and accessories, including t-shirts, sweatshirts, jeans, denim cut-off shorts, as well as socks, backpacks and a handbag; the latter features a strap with Off-White’s signature slant line pattern and an additional pink strap. The other collection pieces come stamped in a moniker ‘X’ arrow design and a 3D line pattern.
Launching in 2013, under the helm of Virgil Abloh, Off-White has continued to expand its retail presence rapidly. With a specific focus on Asia, Off-White has two mainland China locations, including one in Shanghai’s I.T. department store and one in Beijing’s Galeries Lafayette.
It currently operates ten stores around the world in Hong Kong, Beijing, Shanghai, Tokyo, Seoul, Singapore, London and Toronto. Off-White is planning a New York store this year.