OPPO, the No. 1 smartphone vendor in China in 2016, plans to sell 100 million phones globally as it taps its models’ strong photography features and the company’s offline retail channels.
Oppo partners Sony and Qualcomm to develop customized processors and photography technologies used in its new flagship model R11, the successor to the Oppo R9s — the world’s best selling Android smartphone in the first quarter of 2017.
The R11 has dual camera including a 20-megapixel front camera for selfie fans, a Sony sensor specially designed for Oppo, and Qualcomm’s Snapdragon processor with photography optimization bokeh.
In 2016, Oppo ranked No. 1 in China’s smartphone market with 18.1 percent, according to US-based IDC.