Ralph Lauren may launch into India through a franchising agreement.
The premium US lifestyle products company is reportedly negotiating a Ralph Lauren India debut along these lines with Aditya Birla Fashion and Retail.
Insiders say the first Ralph Lauren store in India will open in the Emporio mall at Chanakyapuri, in New Delhi’s diplomatic enclave, reports The Economic Times. The mall is owned by major commercial real estate developer DLF (Delhi Land & Finance).
Discussions are at an advanced stage and the store should be launched in the next seven to eight months, an insider says.
Founded 50 years ago, the New York-based fashion giant designs, markets and distributes apparel, accessories, fragrances and home furnishings under a wide range of brands.
According to a report by Indian industry body Assocham last year, the luxury goods market in the nation of 1.2 billion people is likely to grow 25 per cent year on year.