Major retailer Trans Retail Indonesia will open dozens of new stores this year in a bid to attract more visits to its physical stores despite the booming online retail industry.
“We will open 30 new stores under the Transmart Carrefour brand in 2017,” Transmart Carrefour corporate communications general manager Satria Hamid told on Friday. However, he declined to mention the amount of capital expenditure (capex) that the firm had earmarked to support the expansion.
Despite Indonesia’s surging domestic retail business, Trans Retail Indonesia, part of business tycoon Chairul Tanjung’s CT Corp business group, has decided to step up to the challenge posed by the burgeoning online retail business.
The retailer says it is determined to be more creative by way of promotional activities, intensive marketing and sales of fresh products to lure customers to its stores.
“We will refresh several stores with a new concept,” Satria said, in reference to a combination of retail and culinary experience, department stores and child play areas.
Currently, the company operates 94 Carrefour stores nationwide, of which 15 stock the Transmart Carrefour brand and the remainder will gradually follow suit.