The Salvation Army partners ShopBack Singapore, one of the top Cashback sites in Southeast Asia, to introduce the #ShopBackGivesBack outreach. The budding start-up’s first foray into social responsibility encourages shoppers to shop and do good.
From now till 31 August 2016, ShopBack Singapore will make a $10 donation to The Salvation Army for every first purchase made by users who sign up for a free account at https://www.shopback.sg/salvationarmy. No minimum spend is required from user to initiate the gifting.
“The name #ShopBackGivesBack was chosen as it serves as an apt representation of both our business and social responsibility outreach,” said Ms. Josephine Chow, Country Head of ShopBack Singapore. “The backbone of our business involves giving cash back to the online shoppers. In line with GSS, we invite Good ShopBack Samaritans to indulge in shopping while doing good for The Salvation Army.”
The international charity organisation has been serving the underprivileged in the local community without discrimination. Throughout its 81 years of establishment in Singapore, The Salvation Army has launched several diverse social programmes to cater to a wide range of needs in society.
“The Salvation Army has come a long way in identifying social needs and doing our best to help people who truly need relief from difficult circumstances. We are pleased to partner ShopBack Singapore in its initiative to give back to the community. With the support of ShopBack Singapore and its kind shoppers, we can continue to provide better care for abandoned and abused children, families in material need, elderly requiring nursing care, and other needy segments in Singapore,” said Colonel Lyndon Buckingham, Territorial Commander, The Salvation Army, Singapore, Malaysia and Myanmar Territory. ShopBack SG 2
To foster the spirit of giving and buying this GSS, ShopBack Singapore will be raising the Cashback tier from up to 30% to 40% for the Good ShopBack Samaritans. They will also get to enjoy exclusive voucher codes to help them save more as they shop from over 500 online stores such as Taobao, Guardian, Expedia and Cathay Cineplexes.
Injecting social responsibility into a company’s core at an early development stage
Most people tend to associate social responsibility with large corporations. They are more entrenched in their respective fields and tend to have more resources to execute social responsibility on a greater scale, which translates to a bigger impact.
“In spite of resource constraints, ShopBack Singapore is keen to tighten its belt, step forth and give back to society,” said Mr. Henry Chan, Co-Founder of ShopBack. “We applaud this initiative and give the team our full support to take #ShopBackGivesBack further. This social responsibility outreach will serve as a good initiative to explore different ways of giving back while maintaining a sustainable business.”
Currently less than two years old, ShopBack is seeing a steady 20% month-on-month growth across the region in five markets, garnering at least six orders per minute for its online retail partners. The desktop-first Cashback site just launched its mobile app last week, which topped the Shopping Category for free apps in less than 24 hours.
Moving forward, ShopBack Singapore will look into the option of Cashback donation to involve over 250,000 local users in the #ShopBackGivesBack outreach. With the integration of charity organisations such as The Salvation Army as one of ShopBack’s payout options, shoppers will then be able to donate their accumulated Cashback straight to the desired organisation without forking out cash from their wallets.