Singtel has enhanced its digital marketing capabilities with the acquisition of marketing technology platform provider Turn.
Singtel’s Amobee digital marketing arm has acquired Turn to provide the ability to offer an end-to-end advertising and data management platform for marketing companies worldwide.
The platform will cover all channels, formats and devices and also provide access to Amobee Brand Intelligence analytics and insights.
“The acquisition of Turn underscores Singtel’s commitment to grow and scale Amobee to become a global digital marketing leader,” Singtel Group Digital Life CEO Samba Natarajan said.
“The powerful combination of Amobee and Turn addresses the rapidly changing digital marketing landscape. Together, we will bring marketers the most innovative, efficient, and data-driven approach to better understand and reach their customers, and enhance the way they engage them on a global scale,” added Amobee CEO Kim Perrel.