Kobkarn Wattanavrangkul, Minister of Tourism and Sports, recently welcomed Chris Clark, Visa Group Executive for Asia-Pacific, at the Ministry of Tourism and Sports. During the visit, Mr. Clark thanked Ms. Kobkarn for the 20 years of cooperation between Visa and Thai tourism authorities, and discussed opportunities to further strengthen their partnership and drive tourism in Thailand.
The long-standing partnership between Visa, the global leader in payments, and Tourism Authority of Thailand has resulted in a number of high-profile campaigns, boosting sustainable tourism revenues.
This year also marks the 18th anniversary of “Amazing Thailand Grand Sale”. Subsequently, campaigns such as “Thailand Spectacular Year End” and “Thailand Splash and Spice” were introduced to provide consistent attractions for visitors throughout the year.
Most recently, Visa launched the “Not a Tourist: See Thailand through Local Eyes” campaign that invited residents of Thailand to share photographs of local activities, foods, and places on social media to encourage tourists to experience Thailand at a deeper and more meaningful level.