Watsons has kicked off an initiative for selling and delivering cosmetics and groceries as takeaway via Baidu Waimai (takeaway in Chinese).
Expanding online to boost sales
The initiative has been launched in Beijing, Shanghai and Guangzhou and will be extended to all the cities that Watsons operates in. Products on Baidu Waimai include personal care, snack and beverages.
As the leading Health & Beauty chain in China, Watsons has launched various online initiatives, such as its own online shop, stores on online platforms Amazon, Alibaba and JD.com, as well as Watsons app. The launch of takeaway service aims to attract more customers and generate new revenue streams for the retailer.
Other initiatives to drive growth
As the growth slows down and margins being squeezed, Watsons has been focusing on satisfying the needs of the ever-changing consumers.
- store expansion, especially in third and fourth tier cities to reach more shoppers
- introducing more local brands to lift profitability
- launching more loyalty schemes and membership cards to attract young shoppers