Zalora Vietnam becomes Robins after merger

Online fashion platform Zalora Vietnam has officially merged with Robins, becoming one online platform, following the pair’s merger 12 months ago.

As of May 12, Central Group-owned fashion retailer Robins and e-commerce giant Zalora Vietnam will be shopped at Robins.vn only, not on individual websites. The merger is believed to make the new platform the largest fashion e-commerce site for Vietnam.

Zalora was the largest online fashion shopping website in Vietnam, specialising in fashion, where it stocks fashion and accessories collections from more than 700 brands.

In April 2016, Zalora Vietnam was sold by Rocket Internet and bought by Thailand’s Central Group, who acquired both Zalora Vietnam and Thailand subsidiaries. At the time of the transaction, Zalora CEO Michelle Ferrario, said the move would allow Zalora to capture opportunities and strengthen its position in our markets, as we gear towards accelerating our growth.

“We are happy to have contributed to the vibrancy of Thailand and Vietnam’s e-commerce scene, and we trust that the future owners will continue to build on what we started. We remain committed to providing consumers in the region the best online and mobile shopping experience possible,” said Ferrario, early last year.

A Zalora representative told ICT News this week that with Zalora and Robins both being owned by Central Group, the group “decided to merge the two brands with the desire to bring the best shopping experience to customers.”The Zalora spokesperson said that all shopping activities at www.robins.vn would be maintained normally.

Robins arrived in Vietnam in 2014 and has two department stores – in Crescent Mall, Ho Chi Minh City, and Royal City, Hanoi.

Central Group is one of the Southeast Asia’s largest retail players with a huge footprint in Thailand and forays into Vietnam, Malaysia and Indonesia. The group’s assets, which include multiple shopping malls and national department store chains, are worth close to $10 billion and it employs some 70,000 people across its operations.

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