ZALORA, Asia’s Online Fashion Destination, announces its partnership with SPH Magazines Women’s Network. The partnership will see both organisations share editorial content and syndication between SPH Magazine’s Women’s Network Magazines and ZALORA’s fashion magazine, ZCOOP, as well as cross-channel promotions on their social media pages. This collaboration brings together two of Singapore’s fashion authorities, the country’s most popular fashion e-commerce website and Singapore’s top magazines including Her World, Female, Cleo, Singapore Women’s Weekly, and Shape.
As one of the leading organisations in Singapore catering to women, SPH Magazine Women’s Network is an authoritative voice on the trends and wants of the Singaporean women, while being able to deliver relevant and useful content to their readers. They boast of award winning editorials and have intimate knowledge of the latest news in lifestyle, fashion and beauty.
The content partnership with SPH Magazines Women’s Network is a step forward for both organisations in terms of engaging the consumer through separate channels. Today’s consumers are comfortable with the notion of mixing and matching different elements of their persona, a trait that carries over into their shopping choices, according to analysts and academics. Providing them a plethora of brands with mixes of independent designers and boutiques while being able to keep them entertained through online publications, social media and other channels is the ideal way to create and maintain the bonds created between ZALORA and our consumers.
Tito Costa, Chief Marketing Officer of ZALORA Group said, “Media consumption is at its height in Singapore, and as a leading fashion e-tailer, ZALORA must communicate our fashion proposition in an entertaining manner and establish authority in curating styles. As such, ZALORA recognises the need to invest in engaging consumers through different touch points as well as providing an optimised presence on mobile devices. This partnership with SPH Magazines Women’s Network will allow us to deliver content that our consumers want and need while tapping onto that to build a stronger brand.
We are very excited to see what SPH Magazines Women’s Network will create.” “A brand needs more than its own voice. SPH Magazines are uniquely positioned as a content partner as we give our clients the credible, persuasive voice of third-party endorsement with the authority of our editorial experts and the connection we have with our audiences,” said Eileen Chia, Head of Product and Partnerships, Women’s Network.
Added Ivan Wong, Commercial Director, SPHM Pte Ltd, “Great content which attracts, delights and grows customer relationships is the one constant in the evolving digital economy. This bespoke partnership with Zalora affirms our strategy of placing audience and content at the heart of our business.”
The partnership will include content syndication, content production and cross-channel promotion through social media and other publications. Exclusive ZALORA deals will also be available to readers of SPH Magazines through this partnership and special subscription rates will be given to ZALORA customers.