The South Korean e-commerce leader 11street has opened an online marketplace in Thailand during the festive season to capitalise on rapid growth in online shopping. The wholly owned subsidiary of the mobile operator SK Telecom aims to become Thailand’s biggest e-commerce player by 2020.
Hong Cheol-jeon, chief executive of 11street (Thailand), said he was excited about giving Thai shoppers the chance to experience the innovative platform from Korea. On its soft opening day last Weddnesday, 11street beat its target with more than 10 million baht in transactions.
More than 600,000 customers have experienced the platform so far. The 11street platform has attracted more than 6,000 local sellers and aims to have 20,000 by the end of 2017.
Earlier in August, the company opened its first “sellers’ campus” to train Thai entrepreneurs interested in conducting business online. The 11street platform is designed to work across different operating systems with a seamless experience from desktops to tablets and mobile devices. One feature is a Korea Street, offering products from Korea for sale in Thailand at competitive prices.
Mr Hong said that in the digital era where data and people are connected, security is one of the most important elements for the platform developer. “Our platform is equipped with latest technology for escrow to ensure the security of online transactions,” he said. Online sales account for lees than 2% of the total retail market in Thailand, meaning there is still huge potential room for growth.
“Compare that with South Korea where the e-commerce market is worth approximately US$47 billion, which is 18% of the $252-billion retail market,” he said.