Sports Central’s new Adidas HomeCourt Concept Store on the ground floor of the SM Megamall in Ortigas, Metro Manila, brings together innovation in both design and retail.
Covering 279sqm, the store is designed as a retail space offering a sporting arena experience. Customers are welcomed by a bold, distinctive Arena Facade, similar to the entry points of many Adidas sporting venues. Window displays feature the brand’s latest campaigns.
At the heart of the store is “the Shoebase at Centerfield”, where customers can check out the latest footwear across all sport categories. Surrounding this is the concourse, where customers can engage with different categories and sub-brands. The store’s wall fixtures are simple metallic frames that allow the products to stand out.
Another highlight is the Team Room, a themed changing area that elevates the fitting experience – the locker-room vibe allows customers to feel like they are part of the team. The decor features key Adidas athletes like Caroline Wozniacki, Damian Lillard and James Harden.
As well as athletic footwear, the store offers sports apparel and accessories. A feature is the Adidas Warp Knit collection for training, as worn by supermodel Karlie Kloss.