DFS Group kicked off its Give Joy Together seasonal gifting campaign in
style with the Art of Personalization shopping experience, which was held on November 11 at T Galleria by
DFS, City of Dreams, Macau. The world’s leading luxury travel retailer sshowcased a bespoke approach to gift
giving through craftsmanship and customization, simultaneously drawing attention to the wide range of exclusive
luxury items available at the store.
Global retail influencers Bag Snob and Mr. Bags and world-famous contemporary pop artist Boyarde joined
senior DFS executives including Sibylle Scherer, President Merchandising and Consumer Marketing, Christophe
Chaix, Senior Vice President, Fashion, Watches, Jewelry and Accessories, Nelson Mui, Vice President of Global
Fashion Merchandising and Trends, and Johan Pretorius, Managing Director, Cotai Limitada, DFS at the event.
“The Art of Personalization demonstrated how bespoke craftsmanship can transform luxury handbags and
accessories into highly desirable one-of-a-kind gifts, and we were delighted that Bag Snob, Mr. Bags and
Boyarde were able to join us,” said Nelson Mui. “Their collective talent and knowledge of the luxury retail
market is vast and we were honored that they were a part of this exciting event.”
Each celebrity presented a curated selection of pieces as gift inspiration for the holiday season. Bag Snob,
passionate bag lover and founder of BagSnob.com, highlighted her top choices for seasonal gifts that included a
DFS exclusive Bulgari bag and watch, a Tiffany & Co Key necklace, exclusive Tod’s shoes and an exclusive
wallet on chain by Valentino. Style guru Mr. Bags, who has more than three million followers on Chinese
microblogging site Weibo, promoted eight of his favorite products from the many brands available at the store.
These included a Tiffany & Co Key necklace, bags by Dolce & Gabbana, Burberry and Bulgari, shoes by Rupert
Sanderson, Bing Xu and Tod’s, and whisky by Johnnie Walker. Pop artist Boyarde, whose playful designs are
highly sought after around the world, conducted mini workshops and conducted live paintings. The British artist
also presented a selection of exclusively designed and hand painted bag straps and charms for her customers.
Bag Snob gave her tips on how best to spend 24 hours in Macau, while VIP guests had the opportunity to offer
their own thoughts on personalization. The visiting influencers also highlighted the customization services
available in store at the Make it Yours counter throughout the holiday season, such as tag embossing, bottle
engraving and personalized gift wrap creation.
A silent auction to raise money for Make-A-Wish, the world’s largest wish-granting organization, was run
throughout the event, reminding guests that gifting is also about giving to others less fortunate. Bidders vied for a
fabulous leather jacket donated by AllSaints and handbags chosen by Mr. Bags and Bag Snob, all personalized
with Boyarde’s iconic and eye-catching designs. This is the fourth successive year that DFS has partnered with
the foundation, which has made dreams come true for over 415,000 children around the world who suffer from
life-threatening medical conditions.
The evening culminated in a party featuring two spectacular balloon drops. Any guest catching a glitter-filled
balloon stood the chance to win amazing prizes, whilst shoppers who spent over MOP1000 enjoyed MOP200 off
their purchase.