The first authorised Philippine Mi Store is set to open on February 17 at Ayala’s TriNoma Mall in Quezon City.
Chinese electronics and appliances maker Xiaomi will showcase its three new Redmi 5 smartphone models in the first quarter this year: the Redmi 5A, Redmi 5 and the Redmi 5 Plus.
After the success of Mi Stores in Hong Kong and greater China, Xiaomi plans to open more flagship outlets in Asian cities as it tries to lift its market share, especially in the smartphone sector. The stores also sell small home appliances, like vacuum cleaners, flat screen TVs and computer accessories.
The company is also planning to expand its network in Thailand by opening a representative office in Bangkok and partnering with local telecom operators and retailers to set up over 190 stores and concessions.
India and Indonesia are its next two target markets.