Renowned eyewear manufacturer, Essilor Luxottica, has entered into a collaboration with Mark Zuckerberg’s Meta for the creation of a more affordable range of AI glasses, targeting price-conscious customers. This move follows the successful release of AI glasses under the Ray-Ban and Oakley brands, with the Ray-Ban line becoming the top-selling AI glasses on the market.
The Essilor Luxottica range, priced from just $299, promises to bring the company’s innovation in smart eyewear to a wider audience, offering consumers around the globe enhanced and more integrated experiences. The CEO of Essilor Luxottica, Francesco Milleri, expressed his excitement at this cutting-edge development in the realm of smart eyewear. He asserted the launch provides an opportunity for budget-conscious consumers to experience the transformative effect of wearable tech in their daily lives.
According to Milleri, Essilor Luxottica’s range of “iconic brands” have been instrumental in boosting the adoption of their products in the market. The company, a result of the 2018 merger of lens manufacturer Essilor and frames producer Luxottica, boasts a remarkable portfolio that includes global brands such as Ray-Ban, Oakley, and Oliver Peoples. In addition, they produce glasses for luxury brands like Chanel, Prada, Coach, and Armani.
Meta CEO Mark Zuckerberg was enthusiastic about the partnership with EssilorLuxottica, highlighting the aim to integrate potent AI into eyewear frames that consumers will want to wear. Zuckerberg suggested that glasses could become a primary medium for individuals to access personal superintelligence, and with the new Meta Glasses, this possibility could become a reality for a much broader audience.
The new collection will initially offer three styles, coupled with a variety of lens options. Currently, the range is available online for customers in the US, Canada, and a select number of European countries, with plans to extend further into additional markets later in the year.
What is the pricing for the new Essilor Luxottica AI glasses?
The AI glasses will start retailing from $299.
Who is Essilor Luxottica partnered with for this new venture?
Essilor Luxottica is partnering with Mark Zuckerberg’s Meta for the production of these glasses.
Where are the new AI glasses currently available?
They are available online for customers in the US, Canada, and select European countries.
