June 24, 2026

Harlan + Holden Brews $12M Expansion Deal for Southeast Asia Presence

Aromas Coffee Roasters
Reading Time: 2 minutes

Harlan + Holden, a lifestyle and coffee brand, is reportedly close to finalizing a funding round estimated to be around US$12 million. This capital injection is intended to propel the brand’s expansion strategy across Southeast Asia.

Harlan + Holden: From Clothing to Coffee

Established in Manila in 2015, Harlan + Holden has built a retail presence in Indonesia and the Philippines and runs its own online store. Initially, the brand focused solely on fashion, but it later branched out into the specialty coffee market.

Investor Interest and Use of Proceeds

The impending funding round is expected to attract notable angel investors and venture capital firms. Among the potential backers are Michael Soerijadji, co-founder of AC Ventures; Willix Halim, former CEO of e-commerce powerhouse Bukalapak; and Trihill Capital.

The funds raised will be allocated to expanding the brand’s store network and enhancing its footprint in critical regional markets.

Investors are demonstrating increased interest in Southeast Asia’s rapidly growing coffee and tea sector. Earlier this year, the budget coffee chain Pickup Coffee in the Philippines reportedly secured up to $8 million in convertible notes from Venturi Partners and new investor Antler. Meanwhile, Indonesian mobile coffee startup Jago Coffee raised $12.5 million in a Series B round led by Beenext.

Questions & Answers

What is Harlan + Holden?
Harlan + Holden is a lifestyle and coffee brand that began as a clothing company in Manila in 2015 before expanding into the specialty coffee market.

How much is Harlan + Holden expected to raise in its upcoming funding round, and what will the funds be used for?
Harlan + Holden is reportedly nearing the completion of a US$12 million funding round. The capital raised will be used to broaden the brand’s store network and strengthen its presence in key regional markets.

Who are the potential investors in Harlan + Holden’s funding round?
Prominent angel investors and venture capital firms are anticipated to back the funding round. Potential investors include Michael Soerijadji, co-founder of AC Ventures; Willix Halim, former CEO of e-commerce giant Bukalapak; and Trihill Capital.

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