AS Watson Group, a leading global health and beauty retailer, has announced the promotion of Queennie Fung to the position of General Manager of Group Corporate Communications. In this role, Fung will be responsible for overseeing the company’s brand positioning, reputation management, and stakeholder engagement across its 31 markets worldwide.
Queennie Fung joined AS Watson Group in 2014 and has since made notable advancements within the organization. Prior to her promotion, she served as the Head of Corporate Communications, a position she assumed in 2024. In this capacity, she successfully led integrated communications initiatives across various markets, working in close collaboration with numerous business units to ensure the delivery of consistent messaging.
In addition to this, Fung has been at the forefront of several campaigns aimed at bolstering AS Watson Group’s brand presence and amplifying community engagement. Her strategic and impactful contributions have been instrumental in refining the group’s global communications strategy and enhancing relationships with customers, partners, and communities.
Commenting on the promotion, Malina Ngai, Group CEO of AS Watson Group, emphasized Fung’s pivotal role in shaping the company’s communication strategy. Ngai expressed confidence in Fung’s leadership, envisaging her as instrumental in fostering a more integrated and purpose-driven brand across all markets.
The decision to promote Fung is in line with AS Watson’s ongoing efforts to strengthen its global brand and stakeholder engagement across its international business divisions.
Who is Queennie Fung?
Queennie Fung is the newly appointed General Manager of Group Corporate Communications for AS Watson Group. She joined the company in 2014 and has held various roles within the organization.
What will be Fung’s responsibilities in her new role?
As the General Manager of Group Corporate Communications, Fung will oversee AS Watson Group’s brand positioning, reputation management, and stakeholder engagement worldwide.
What has been Fung’s contribution to AS Watson Group so far?
Fung has played a critical role in shaping the company’s global communications strategy and strengthening its relationships with customers, partners, and communities. She has led integrated communications initiatives and driven campaigns to enhance the brand and boost community engagement.
