Sa Sa International, a leading cosmetics retailer listed in Hong Kong, concluded the previous fiscal year with a significant boost in sales and profits. The company’s annual profit, which ended on March 31, witnessed an impressive growth of 160.5% amounting to HK$200.5 million (US$25.5 million). Additionally, the total turnover increased by 14.2% to HK$4.38 billion, while the gross profit augmented by 10.5% reaching HK$1.67 billion.
This remarkable financial performance reflects a complete shift from the previous year when the company experienced a 9.7% decrease in sales and a 64% drop in profits. The management attributes this achievement to an increase in regional operational efficiency. The company strategically shut down its physical operations in Mainland China, shifting its focus towards online sales and enhancing operations in its primary markets – Hong Kong and Macau.
Hong Kong and Macau account for nearly 80% of the total turnover. Both markets registered a 16% growth in offline sales and a 20% rise in online sales, with the company operating 85 stores as of March 31. The markets also observed significant increases in the same-store sales, the number of transactions, the average sales per transaction, and the number of items per transaction, leading to a 62.7% surge in profits.
In contrast, online sales in Mainland China experienced a slight dip of 5.4%. However, the closure of physical stores allowed Sa Sa to reallocate resources, resulting in a profit of HK$9.1 million within the year.
The Southeast Asia region, encompassing Singapore and Malaysia, increased offline sales by 9% and online sales by 40% across its 75 stores. However, the region suffered a loss of HK$14.8 million due to the escalating cost of living and macroeconomic challenges.
Moving forward, Sa Sa aims to expand its footprint in high-traffic tourist districts and residential areas, with plans to open six to seven new stores in the first half of the new fiscal year. The company will also introduce measures to enhance product display and operational efficiency.
In the first quarter ending on June 21, the company reported a 24% increase in turnover, marked by a 30.9% rise in offline sales and a 3.2% dip in online sales.
What growth did Sa Sa International experience in the last fiscal year?
Sa Sa International saw a 160.5% increase in annual profit and a 14.2% increase in total turnover in the last fiscal year.
How did the company’s operational shift affect its performance in Mainland China?
After closing its physical stores in Mainland China, Sa Sa was able to reallocate resources, which contributed to a profit of HK$9.1 million in the year.
What are Sa Sa’s future expansion plans?
Sa Sa plans to further expand its presence in high-traffic tourist districts and residential areas, with the opening of six to seven new stores planned for the first half of the new fiscal year. The company will also implement measures to optimise product display and operational efficiency.
