In celebration of its 185th anniversary, Watsons Hong Kong has unveiled a heritage concept store in Yau Ma Tei. This innovative store seeks to blend the brand’s long-standing pharmacy heritage with the excitement of experiential retail and exclusive anniversary merchandise.
Situated on Nathan Road, the store pays homage to AS Watson’s pharmacy origins with interiors that take design cues from yesteryears, interactive spaces for customers to engage with, and exclusive merchandise created especially for the anniversary. This experiential retail space features three themed photo zones which are inspired by the rich culture of Hong Kong’s pharmacies: a vintage medicine cabinet, a retro vanity corner, and a bathroom-themed display.
To commemorate its opening, Watsons has launched a series of anniversary-exclusive products. Among these are a vintage-themed ‘Watjai’ mascot plush collection and a unique ‘Love Your Organs’ blind box series. In addition, a collaboration with popular brands Bioré, Colgate, and Darlie has resulted in the introduction of retro-inspired packaging for select products.
In conjunction with the 185th anniversary campaign, other retail brands under the AS Watson Group umbrella, such as ParknShop, Fortress, and Watsons Water, are also participating. Exclusive merchandise from these brands will make their debut at the heritage concept store. Customers can look forward to items like lightbox-style magnets that pay tribute to ParknShop’s signage, a retro film camera from Fortress, and a vintage-style bottle opener courtesy of Watsons Water.
This heritage concept store forms an integral part of Watsons’ overarching 185th-anniversary campaign, encapsulating the brand’s commitment to honoring its history while incorporating more experiential elements into its physical store network.
What is the heritage concept store?
The heritage concept store is a new retail space by Watsons Hong Kong that combines the brand’s pharmacy history with experiential retail and exclusive anniversary merchandise.
What can customers expect at the new heritage concept store?
Customers can engage with vintage-inspired interiors and interactive experiences at the store. They can also purchase exclusive anniversary merchandise, including a ‘Watjai’ mascot plush collection and a ‘Love Your Organs’ blind box series.
Which other brands are participating in Watsons’ 185th-anniversary campaign?
Other retail brands under the AS Watson Group, such as ParknShop, Fortress, and Watsons Water, are also taking part in the anniversary campaign with exclusive merchandise debuting at the heritage concept store.
