Adidas has recently inaugurated a flagship store in the Songwat district of Bangkok, further broadening its experiential retail strategy. This engaging destination seamlessly meshes fashion, street culture, and community involvement.
The two-level establishment unifies retail, food, drink, product customization, and cultural offerings all under one roof. A carefully chosen collection of Adidas Originals merchandise is featured on the ground floor. Meanwhile, the upper level is graced by the specialty coffee brand, % Arabica, which aims to promote longer visits and social engagement.
The store is further embellished with a Maker Lab for product personalization, a photobooth, and an exclusive Graphic Tee Collection. This collection is the result of a collaboration with local artists and can only be found at this particular Songwat store. It takes inspiration from the district’s rich heritage and presents it through a modern perspective.
According to Adidas, the design and layout of the store are in line with their Originals’ strategy of transforming brick-and-mortar retail into creative hubs. These spaces not only accommodate commerce but also foster creativity, culture, and a sense of community.
This opening comes on the heels of the introduction of Adidas’ flagship store at Jewel Changi Airport in Singapore last year. That location also featured experiential zones that drew inspiration from the local culture and storytelling.
What does the new Adidas store in Bangkok offer?
The new Adidas store in Bangkok’s Songwat district offers a blend of retail, food and beverage, product customization, and cultural experiences. It also features an exclusive Graphic Tee Collection created in collaboration with local artists.
What is the strategy behind the design and layout of the Adidas store?
The design and layout of the store reflect Adidas Originals’ strategy of transforming physical retail into destinations that foster creativity, culture, and community, in addition to commerce.
What is unique about the Graphic Tee Collection at the new Adidas store?
The Graphic Tee Collection, which is exclusively available at the Songwat location, is a collaborative work with local artists. It draws inspiration from the neighborhood’s heritage and presents it through a contemporary lens.
