On November 21, adidas Terrex opened its new store at APM Mall on Wangfujing Street in Beijing. Brand spokesperson Zhao Youting, senior vice president of sales channel management in Adidas Greater China, Mr. Guillermo del Nogal, senior director of outdoor sports business unit in Adidas Greater China, brand signing athletes Zhang Jingkun and Zhong Qixin, and many outdoor enthusiasts showed up at the opening ceremony of the event.. Interpret the outdoor sports attitude of ” HERE TO CREATE Created by Me” with practical actions, and encourage more outdoor fans to challenge themselves, discover their potential and find better ones in outdoor sports.
As a mysterious challenger, Adidas Terrex ( Adidas Sharp ) brand signing athletes Zhang Jingkun and Zhong Qixin jointly completed rock climbing and mountain bike relay and performed creative outdoor events on the spot. And together with brand spokesperson Zhao Youting, senior company officials and guests at the scene, they broke the rock wall symbolizing convention and announced the official opening of the new store.
Mr. Xiao Jiale, senior vice president of sales channel management for Adidas Greater China, said: ” Adidas Terrex has chosen to open a special store in Wangfujing APM, the bustling commercial center in Beijing this time, laying a solid foundation for the strategic layout of the brand in the national market, and hopes to make more consumers enjoy the joy brought by outdoor sports with better products and services in the future.”.
Adidas Terrerex ( Adidas Insight ) Beijing Wangfujing Store gathers professional outdoor sports products, such as 3in1GTX waterproof eiderdown jacket made of Gore-Tex fabric technology, clima heat technology outdoor eiderdown jacket, as well as a full range of outdoor professional cross-country shoes, outdoor professional hiking shoes, outdoor accessories and other equipment.. In addition, it also has a light outdoor series with both functions and fashion. At Adidas Terrex’s outdoor store on the 4th floor of APM Mall on Wangfujing Street in Beijing, Adidas Trail provides outdoor enthusiasts with all-around professional outdoor products to provide all-around protection and uses cutting-edge outdoor technology to help outdoor enthusiasts to challenge their limits.
The event also attracted people from various media and outdoor sports to come together. The atmosphere at the event site was full of climaxes, and creative outdoor sports were very impressive. The interactive VR device at the scene takes you to feel the outdoors and attracts a large number of people to stop.