Adidas has unveiled its flagship store at Jewel Changi Airport in Singapore, offering experiential zones that seamlessly blend brand identity and local narratives.
The shop offers both lifestyle and performance products in a unified space, aiming to provide shoppers with a comprehensive experience, according to the brand.
Drawing inspiration from Singapore’s rich Peranakan heritage, the two-level flagship store boasts of innovative tile motifs throughout its interior. The store’s visual layout includes the Jewel Rain Vortex on its second level, serving as a captivating retail backdrop.
The women’s collection of Adidas takes center stage on the first floor. Meanwhile, the second floor houses the men’s collection, coupled with interactive zones such as the ‘Made for You’ area. This space features a customization studio enabling customers to personally tailor Adidas’s iconic Three Stripes to their preference.
The Y-3 Premium Corner showcases the brand’s collaboration with Yohji Yamamoto. Featuring mainly black shades and a minimalist presentation, this section strengthens Adidas’s high-end positioning.
Naful Gani, Adidas’s Senior Manager of Brand Activation in Singapore, spoke about the innovative store design. “With the Jewel Changi Airport store, we’ve deliberately created a space that merges performance and lifestyle to mirror our current way of life – exercising in performance gear, living in Originals, transitioning between the two worlds every day,” he said.
He further added, “Through the store’s locally-inspired interiors, international visitors get an immediate glimpse of Singapore’s distinctive heritage, while experiencing the comfort and familiarity of a globally recognized brand atmosphere.”
What is unique about the new Adidas flagship store at Jewel Changi Airport, Singapore?
The store offers experiential zones that blend the brand’s identity with local storytelling. It houses both lifestyle and performance products under one roof, providing a comprehensive shopping experience. The store’s design draws inspiration from Singapore’s Peranakan heritage.
What is the ‘Made for You’ zone at the Adidas store?
The ‘Made for You’ zone is an interactive area featuring a customization studio. This space allows customers to personalize Adidas’s iconic Three Stripes to their liking.
What is the Y-3 Premium Corner at the Adidas store?
The Y-3 Premium Corner showcases the brand’s collaboration with designer Yohji Yamamoto. It features a predominantly black palette and minimalist presentation, reinforcing Adidas’s luxury positioning.
