Adidas has launched its premier showroom at Jewel Changi Airport in Singapore, incorporating interactive spaces that seamlessly blend the brand’s core identity with local narratives.
The flagship store offers both lifestyle and performance products, providing customers with a comprehensive shopping experience, according to the brand’s announcement.
Taking inspiration from Singapore’s rich Peranakan heritage, the two-level showroom features contemporary adaptations of traditional tile designs throughout the interior.
The store’s aesthetic design prominently features the Jewel Rain Vortex on its second level, providing a stunning retail backdrop.
The ground level of the store hosts Adidas’s women’s collection, while the second level showcases the men’s line. The second floor is home to interactive areas including the ‘Made for You’ zone, a customization studio allowing customers to personalize their Adidas’s ‘Three Stripes’ products to their preference.
The Y-3 Premium Corner of the store displays Adidas’s collaboration with Yohji Yamamoto, highlighting a predominantly black palette and minimalist design that underscores Adidas’s position in the luxury market.
Naful Gani, Adidas Senior Manager of Brand Activation in Singapore, commented on the new store’s design. “With the Jewel Changi Airport store, we’ve deliberately created a space that seamlessly transitions between performance and lifestyle, mirroring our day-to-day life – transitioning between training in performance, living in Originals, and shuttling between both worlds daily,” said Gani.
Gani further stated that the store’s interiors, inspired by local culture, offer international visitors immediate insights into Singapore’s distinct heritage while enjoying the familiarity of a globally reputed brand environment.
What does the new Adidas store at Jewel Changi Airport offer?
The new Adidas store at Singapore’s Jewel Changi Airport offers a comprehensive shopping experience with both lifestyle and performance products. It also features a customization studio allowing customers to personalize their Adidas products.
What is the unique aspect of the store’s design?
Inspired by Singapore’s rich Peranakan heritage, the store features contemporary adaptations of traditional tile motifs throughout the interior. The second level of the store prominently features the Jewel Rain Vortex as a stunning retail backdrop.
What does the Y-3 Premium Corner feature?
The Y-3 Premium Corner of the store displays Adidas’s collaboration with Yohji Yamamoto, emphasizing a predominantly black palette and minimalist design that underscores Adidas’s luxury positioning.
