Affiliate Marketing Tracking: Tools Overview

online-marketing.jpg

Affiliate marketing is how a person, business, or organization can sell their products with different companies(affiliates) or persons for a commission. Affiliate marketing comes from Affinity marketing, which is gradually becoming a significant revenue source for various brands. Used by businesses to manage, track, and optimize their marketing activities, it involves sales monitoring, conversions, and clicks from affiliated websites to follow their affiliate’s performance. However, managing and tracking affiliates can be a nightmare for businesses. For utilizing the potential that affiliates bring, businesses must find reliable ways to track and channelize activities to the right channel.

Fashion is the most popular affiliate marketing category.

Affiliate marketing tracking software is a tool that manages and optimizes tracking for affiliates. Depending on different business models, affiliate marketing tracking software manages, tracks, and promotes marketing activities accurately and timely. Affiliate marketing software is responsible for tracking the number of clicks, source of origination of URL, time and location of clicks, calculating cost accordingly and much more. Some of the essential features of tracking software are:

  • Real-Time Insights: A kind of dashboard that presents you with an accurate picture of clicks, sales, and leads coming from affiliates with granular tracking. From creating personalized alerts to a personal dashboard, you see what you want to see.
  • Seamless integration: With online activities getting into the limelight, seamless integration to various websites and apps play a crucial role. Performance centric APIs for both web and mobile should be capable enough of extracting data with accuracy.
  • Monitor and Management: Both organizations or individuals and their affiliates should be able to track campaign activities, including purchases and click made from affiliate links.
  • Precisely accurate: With a lot happening on GUI, especially in a small mobile screen, software should be capable of Optimizing traffic sources precisely identifying potential leads with quality to generate the highest revenue in real-time. AI integrated software provides comprehensive insights, the discovery of new affiliates, and increased scalability.
  • Safeguarding against Fraud: Quickly flagging abnormal behavior and checking fraud clicks/traffics in real-time, software should have a high-security standard to protect against fraud.

Tracing Made Easy: Finding a suitable program for an organization can be a tricky task, and with an abundance of available tools providing similar functionalities, it’s like extracting droplets from the sea. However, based on the criteria, below are a few affiliating marketing tracking tools aiming to succeed soon.

  • EverFlow:Amplifying marketing performance, it’s a tool capable of transforming data into actions. With niche UI and effective data analyzing, it tracks partners the right way your business needs.
  • Voluum:A one-stop solution for all your marketing activities, it tracks everything in a single place. Voluum is an add tracker controlling different ad formats and your campaigns for optimization.
  • Post Affiliate Pro: A globally popular tool recognized as the face of affiliating marketing tracking. Known for accurate tracking and intuitive dashboards, it’s a tool managing commissions and campaigns with 170+ CMS & Payment gateways.
  • Cake: A multichannel marketing tool presenting a holistic view by collects, validates, and distributes leads in real-time. With a global presence in 50+ countries and 500+ advertisers, accurate measurement, data security, and excellent customer support are critical features of cake.
  • iDevAffiliate is one of the most user-friendly cloud-based software or self-hosted software available where people can create their affiliate programs and customize them. Mastering the art of tracking, feature-rich iDevAffiliate designed for both expert and novice users. It incorporates a built-in onboarding guide providing you a step by step guild alongside video tutorials. Becoming more and more popular every year, it has a bunch of features described below
  • Dashboard using graphs and color scheme to provide insights on lead tracking, reports, top affiliates, and commission.
  • Affiliated can integrate multiple social media accounts like Facebook, LinkedIn, Twitter, and Pinterest to build their social media presence.
  • Each product/service has a different commission, making it an outstanding tool for managing different profit margins or rewarding higher commissions on specific items.
  • With more than 175+ integration of built-in shopping carts, eCommerce platforms, direct payment providers, WordPress plugins, subscription systems, and lead or landing pages, you get everything set up for you in just a single click.
  • Unique coupon code tracking that allots affiliates their unique coupons to use in their marketing campaigns.

iDevAffiliate

Depending on your business model and program, one marketing affiliating tracking tool is perfect for your needs. However, easy of using software, accurate tracking, available features make one software more suitable for you. iDevAffiliates is one of the software that has many features on top of core features like SEO linking, localization tools, tier recruiting, fraud protection, etc., which make it value-added software for managing and streamlining your affiliate programs.


About Retail News Asia

Retail News Asia is committed to providing local and global retailers with the latest news from the Asian retail market on a daily basis.

We have resources for everyone from independently owned business owners to online-only retailers and major chains expanding their reach throughout the Asian market. Retail News is “the news source” with over 50 weekly posts and 13,6 million readers.


CONTACT US

CALL US ANYTIME

Most read



Retail updates

Stay up to date of the lates updates and retail news from Asia.








X