AirAsia has formalised a deal to become the Brisbane Broncos’ official airline, along with promotions held at every Broncos home game and special discounts for fans.
The deal is centred around the launch of the new ‘The Buck Stops Here’ campaign, to celebrate AirAsia the airline’s new services from Brisbane to Bangkok, which are set to commence on 26 June.
AirAsia Group Head of Branding, Rudy Khaw, said AirAsia is excited to partner with the Brisbane Broncos.
“We are thrilled to partner with Queensland’s number one sports team, and National Rugby League favourites, the Brisbane Broncos.
“Queensland is an integral part of our Australian network, and since commencing flights to the Gold Coast in November 2007, we’ve flown more than 2 million passengers through the sunshine state,” Mr Khaw said.
“Our new services from Brisbane will soon become the most affordable and convenient way to travel to Thailand’s capital, and with the help of the Brisbane Broncos, we hope to see demand for these new flights grow even more.”
As part of the partnership, AirAsia will run events and giveaways at Brisbane Broncos home games over the 2019 NRL season, as well as provide fans advanced notice on AirAsia promotional offers.
Brisbane Broncos CEO, Paul White, said the partnership reflects a shared culture for both organisations.
“Our partnership with AirAsia reflects a shared culture of delivering a fantastic experience at exceptional value for fans, whether it’s a night at the footy or choosing your next holiday.
“The Broncos look forward to seeing how the beloved Buck is made part of this exciting plan to further enhance the fan experience and showcase AirAsia and their exciting destinations,” Mr White said.
The deal, which was announced during the Broncos home game against the West Tigers at Suncorp Stadium last night, has already seen one fan receive return flights for two to Bangkok, Thailand.